You might be wondering, how can it help the promotion! You have a business or anything that requires a website. you do SEO , promote on social sites. But with time you lose organic users. They use your service once and forget about it completely and never come back to your website unless they are in need again. So basically, you get users as long as you spend money. If you launch new offer, to even let the users know that you have to run paid promotions. But what if I tell you, you can remind users of your service now and then and they will come back to your site ? They will receive notifications about your new offers whenever you want ! And that too without spending any money ? No, I’m not talking about email marketing. How many people checks mail everyday by the way ? And many times those emails go to spam folder anyway. So what am I talking about? Yes, an app. You can send push notifications directly to their system tray. They don’t even need to open your app to see the notifications ! You can send your promotional offers, discounts , important notifications, recurring automatic notifications , occasional greetings – to remind your existence. How amazing that is ! In this era of smartphones it is very easy to reach users like that.