You have a website. People can write your website address and visit that anytime. Then why do you need an app ? Well, there are several reasons. ease of access Isn’t it great if they can get to you just by clicking your app icon from their home screen ?  Yes it is. At the same time, it takes really less time and effort compared to opening the browser, putting your address or navigate to bookmarks then find your service and visit. Evert second counts. Every tap counts. Credibility In this era of smartphones, if you have an app, your impression increases dramatically. Whatever your service is, an app can add more value to it instantly. By default people trust your service when they see it has an application. It shows the dedication as well as the authenticity